Jenny Zhao

WildChina > Our People > Our Leadership

Jenny Zhao leads WildChina’s leisure business, bringing nearly 20 years of expertise in crafting experiential travel across China. Renowned for her deep connections with local communities, she ensures travelers enjoy immersive and authentic experiences. She has worked with some of the world’s most influential figures, helping them discover and understand China, and was among the first to pioneer affinity travel — curating specialized programs such as wine tours and culinary adventures, introducing distinct and sophisticated travel experiences to the country.

Jenny’s credentials are exceptional: she is the only designated Further East Ambassador for China and was honored as the Friendliest Managing Director by The Serendipians, Traveler Made Network.

A native of Wuhan, Jenny holds a degree in English Literature from Guizhou University, with Russian as her second foreign language. She currently resides in Beijing.