Designed in China: Local Luxury Brands

In a world where luxury is synonymous with exceptional quality and craftsmanship, China is establishing a significant presence in the luxury landscape. Known for its exquisite silk, fine jade, and the elegant qi’pao, the country has long fascinated global audiences. Today, Chinese luxury is undergoing a transformation as local brands redefine modern luxury by merging traditional craftmanship with contemporary design. This evolution resonates with discerning consumers who seek authenticity, artistry, and sophistication, while the perception of luxury among younger Chinese customers shifts from a mere status symbol to a focus on storytelling and cultural identity. The narrative of Chinese craftsmanship is moving beyond the “made in China” label, to a more meaningful recognition of “designed in China.” 

At WildChina, we’re passionate about highlighting local businesses, including luxury design, from the sumptuous cashmere of Inner Mongolia to intricate hand-forged gold jewelry in Beijing. Our curated luxury shopping list features a selection of brands, each telling a unique story and showcasing exceptional craftsmanship. Together, they redefine the essence of luxury, celebrating the rich heritage and innovative spirit of China.

Luxury Fashion: Cashmere, Silk & Contemporary Designs

Shanghai Tang, Shanghai, Shenzhen & Hong Kong 

Shanghai Tang is a joyful and modern luxury brand renowned for its iconic Tang jackets, luxury ready-to-wear apparel, exquisite silk products, and unique fragrances. Embodying Eastern elegance and playful irreverence, the brand is deeply rooted in cultural authenticity. Founded thirty years ago by David Tang KBE, Shanghai Tang celebrates Chinese culture through a vibrant aesthetic characterized by rich colors and emotional depth. Over the decades, it has significantly impacted global luxury by pioneering a modern Chinese luxury aesthetic that blends contemporary style with traditional heritage and craftsmanship. 

Icicle, various locations

Icicle is a leader in ethical luxury fashion, founded in Shanghai in 1997. With a “Made in Earth” philosophy, the brand creates elegant pieces that harmonize humanity and nature. Icicle uses high-quality natural fabrics, such as cashmere, linen, wool, silk, and cotton, all sourced from ethical producers worldwide. Their unique lines, such as the Aircoat and Light Suit, feature comfortable, minimalist silhouettes for both men and women, promoting a sustainable lifestyle while honoring China’s rich textile heritage. 

1436 by Erdos, various locations  

1436 is a luxury brand celebrated for its exceptional Arbas baby cashmere, sourced from the Inner Mongolia Plateau. Named after its diamond-quality specifications, this cashmere is renowned for its fineness and softness, often described as “white as snow, light as a cloud, and soft as silk.” Founded in 2006 by Wang Zhen, 1436 began with a charitable auction that showcased its quality and raised funds for education. With the expertise and heritage of the Erdos Group, a leader in the Chinese cashmere industry, 1436 has evolved into a premium luxury brand, producing exquisite cashmere garments that embody elegance and superior craftsmanship. 

SHUSHU/TONG, various locations 

SHUSHU/TONG is a Shanghai-based luxury brand that redefines femininity through a bold and playful aesthetic. The designers blend traditional craftsmanship with contemporary elements, featuring ruffles, bowknots, and unique silhouettes that resonate especially with younger clientele. Committed to quality and empowerment, their collections encourage women to express their individuality. Rooted in the guochao movement — a preference for homegrown designers celebrating Chinese culture — SHUSHU/TONG incorporates elements of heritage into its designs, creating a unique fusion of cultural identity and innovative fashion.

UMA WANG, various locations 

UMA WANG is a renowned luxury fashion brand founded by designer Wang Zhi, celebrated for blending Chinese roots with global influences. Known for innovative Asian draping and European tailoring, her garments, particularly exquisite silk dresses and layered outerwear, are often seen as wearable art. Since its launch, UMA WANG has gained international acclaim, becoming the first Chinese designer to enter the calendar at Milan Fashion Week, reflecting a rich cultural narrative and contemporary craftsmanship. 

Luxury Accessories: Homeware, Bags & Jewelry 

SHANG XIA, various locations 

SHANG XIA embodies the pinnacle of modern Chinese luxury, where ancient artistry meets avant-garde design. This distinguished brand, founded by designer Jiang Qiong’er in partnership with Hermès, elevates traditional Chinese craftsmanship to global prominence. Drawing profound inspiration from historical dynasties, SHANG XIA meticulously transforms heritage into exquisite, contemporary forms. Its diverse offerings, including heirloom-quality furniture, elegant home decor, luxurious silk scarves, refined leather goods, and captivating jewelry, are each a testament to meticulous skill and a timeless aesthetic.

Qeelin, various locations 

Qeelin, founded in 2004 by Dennis Chan, is a distinguished fine jewelry brand inspired by China’s rich cultural heritage and the enchanting history of Dunhuang. Named after the auspicious mythical creature Qilin, Qeelin reinterprets traditional symbols through playful, intricate designs that resonate with modern sensibilities. Best known for their Wulu line – inspired by the auspicious Chinese gourd — each piece tells a unique story, merging craftsmanship with innovative features. By blending contemporary aesthetics with deep cultural significance, Qeelin creates jewelry that reflects both Chinese heritage and modern sophistication.

Laopu Gold, various locations

Laopu Gold is a distinguished fine jewelry brand from Beijing, recognized as a leader in China’s “Heritage Gold Craftsmanship” movement. Initially a shop selling traditional goldware, it evolved into a brand in 2016, specializing in hand-forged gold jewelry that preserves ancient Chinese goldsmithing techniques. Laopu Gold combines exquisite craftsmanship with modern design, offering products like its bestselling filigree-crafted gourd pendant, which symbolizes “blessings in abundance.” With a commitment to transcendent value and market distinction, Laopu Gold is redefining luxury in the fine jewelry sector.

Songmont, various locations 

Songmont is a pioneering Chinese designer brand specializing in experiential bag design. While not positioned as a luxury brand, it is recognized for its commitment to quality and craftsmanship, drawing inspiration from the rich cultural heritage of China. The brand merges traditional artistry with modern aesthetics to create practical and stylish bags that resonate with contemporary lifestyles. Emphasizing user-centered design and collaboration, Songmont ensures each product meets customer needs. With a focus on creativity and functionality, it has become a notable player in the fashion industry, offering meaningful pieces that celebrate cultural appreciation without the luxury price tag. 

As the luxury landscape in China continues to evolve, WildChina is dedicated to highlighting local brands blending heritage with design innovation. To enhance your shopping experience, we offer personal shoppers with backgrounds in fashion, design, and luxury. These knowledgeable experts provide tailored shopping recommendations, or can even arrange for custom-made pieces with local designers. Whether you’re exploring the vibrant streets of Beijing, Shanghai, or Hong Kong, our personal shoppers will help you discover unique selections that reflect the authenticity and artistry of Chinese luxury. Enquire with our Travel Designers to book your journey! 

By Mari Yang