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Privacy Policy

WildChina Company Limited (Business Registration No. 31720233), Room 1102, 11/F, Double Building, 22 Stanley Street, Central, Hong Kong (“WildChina”, “we,” “our,” and “us”) owns and operates the website www.wildchina.com, the agent portal agent.wildchina.com, the booking platform booking.wildchina.com, and the following affiliated websites: www.wildchinacorporate.com, www.wildchinaeducation.com, www.beyondclassrooms.org, www.wildtaiwantravel.com, and www.beshan.com.

We’re committed to maintaining your trust and confidence in how we use and protect your data both on our website and when you use our services. That’s why we’ve put together this privacy policy that outlines how we collect your information, what kinds of information we collect, and how we use that information.

At the bottom of this policy, we’ve also provided instructions on how you can access, amend, and delete the information we collect from you.

By using our website and its subdomains, you agree to our website Terms and Conditions, which include this Privacy Policy. If you do not agree to the Terms and Conditions, please do not use the website.

If you have any questions or concerns about this policy, please don’t hesitate to contact us via [email protected].

How we collect your information and the kinds of information we collect

We collect personal information when you use our websites and services or otherwise interact with us, as described below.

Information you provide to us:

  • When you submit an inquiry form through our website, we collect information such as your name, email address, phone number, and other details about your travel arrangements that you wish us to know.
  • When you subscribe to receive WildChina newsletters, we collect your email address upon registration and you may also be asked to provide other optional information that will help us to better serve you in the future.
  • When you contact us via email, over the phone, face to face, via social media, and via travel agents who may contact us on your behalf, we will collect your personal information and details about your travel arrangements. You may also choose to share other information, including health information, to help us better serve you.
  • When you make a booking with WildChina, including through our Booking Platform, we collect information about you and your fellow travelers needed to fulfill your travel arrangements, such as passport, visa, insurance, and emergency contact details. Please submit travel documents only through the secure link provided by our staff.
  • When you register for WildChina events, we collect and store your information when you register through our websites or third-party platforms, and you may also be asked to provide other optional information that will help us to better serve you in the future. We use your contact details to send you event confirmations, reminders, and relevant event materials. We send newsletters and promotional emails from WildChina only if you have opted in to receive them.
  • When you register for or use our Agent Portal, we collect your contact and agency information and any preferences you save to manage your account and support our relationship with you.

If you provide someone else’s personal information, please ensure you have their permission to share it with us and that they understand how we will use it, as explained in this policy.

Information we collect automatically:

  • By using Google Analytics, a third-party service that tracks user behavior patterns on our website. This service allows us to automatically collect information about your visits to our websites. This might include the type of web browser you use, the date and time of your visit, the amount of time you spend on our website, and the specific pages you visit. We use this data to improve our website function and services.
  • Our websites use cookies, which are small files stored on your device, to support website functionality, remember your preferences, and help us understand how visitors use our websites so we can improve them. You can choose whether to allow optional cookies through the cookie banner displayed when you visit our websites.
  • We may use tracked links in social media posts and other marketing communications from WildChina to understand which sources and campaigns bring visitors to our websites. We may associate this source information and your website activity with your contact or booking record when you submit an inquiry or make a booking. We use this information to measure and improve our marketing.

What we do with your personal information

The personal information that we process may be used in the following ways:

  • We use your personal information to respond to your inquiries and fulfill your travel arrangements.
  • We use your email address to send newsletters and offers from WildChina according to the subscriptions you have chosen. See “Newsletters” under “Your rights and choices” below.
  • We may use your personal information and feedback to review and improve our products and services and for internal market research.

How we protect and retain your information

We take the security of your information seriously and are committed to maintaining highest standards of information security. WildChina is certified to the ISO 27001 standard for information security management systems (ISMS). This internationally recognized standard sets out best practices for the management of information security risks.

WildChina implements a range of technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, and destruction. These measures include but are not limited to encryption, access controls, regular security assessments, and employee training.

We retain personal information only for as long as needed for the purposes described in this policy. This may include keeping relevant information after an inquiry or trip to personalize future travel arrangements. Retention periods depend on the type of information and the purpose for keeping it.

Payment information

WildChina does not store clients’ full credit or debit card details. Card payments are processed through Airwallex (Booking Platform, booking.wildchina.com) or Flywire, depending on the payment channel. Please refer to the relevant provider’s privacy policy for how it processes your payment information. We retain payment references and transaction information needed to administer your payment.

How we share your information

We do not sell or trade your personal information with other companies for marketing purposes. To respond to your inquiries and fulfill your travel arrangements, we may share relevant personal information with our service providers and travel partners. Access is limited to authorized WildChina staff and providers who need the information for these purposes. Some third-party partners process your information independently under their own privacy policies.

Your personal information may be stored or processed outside your country of residence by WildChinaand its service providers to fulfill your travel arrangements and support our operations.

We reserve the right to share information about client demographics, website traffic, and our products and services with media and service providers for public relations and business purposes. This information does not identify individuals. We obtain your consent before featuring you in identifiable promotional content.

WildChina reserves the right to disclose relevant personal information where required by law or in response to a lawful request from public authorities.

Children’s privacy

When we arrange travel for a child, we receive their information from a parent or legal guardian and use it to fulfill the travel arrangements. We collect personal information from children under 13 only with parental or guardian consent and use it only to fulfill travel arrangements. We do not specifically market to children under 13.

Your rights and choices

If you would like to access, correct, or request deletion of your personal information, please contact us by email at [email protected]. We may ask you to verify your identity to help protect your information.

Email marketing and newsletters

You can unsubscribe from WildChina marketing emails and newsletters at any time by clicking the unsubscribe link in the email. You can also email [email protected] from the address you want unsubscribed.

Links to other websites

In connection with our services or communications, we may provide links to websites operated by other organizations. This policy describes WildChina’s privacy practices, not those of external websites. Please review an external website’s privacy notice before providing information there.

Changes to this policy

The latest version of this policy and its revision date will be posted here. Please check this pageperiodically for updates.

Contact information

WildChina Company Limited is located at Room 1102, 11/F, Double Building, 22 Stanley Street, Central, Hong Kong. Please contact us via email at [email protected] or by telephone on +86 10 6465 6602. If you are based in the US, you can contact us toll-free on +1 888 902 8808.

This Privacy Policy was last revised on November 10, 2026.