Committed to sustainable travel: WildChina founder Mei Zhang

WildChina > WildChina > Committed to sustainable travel: WildChina founder Mei Zhang

Committed to sustainable travel: 2010 has been a busy year for WildChina – and for WildChina founder Mei Zhang, who will be an emcee at the 2010 Adventure Travel World Summit (ATWS), which will take place October 4-7 in Aviemore, Scotland.

sustainable travel

This year’s summit has attracted higher-than-anticipated early registrations, participants in its business-to-business marketplace, and record numbers of journalists and nations represented, eclipsing marks set at its prior six Summits.

ATWS is hosted by the Seattle-based Adventure Travel Trade Association (ATTA), whose members include tour operators, destination marketing organizations, tourism boards, specialty travel agents, guides, accommodations, media and service providers from around the world.

In addition to her upcoming emcee duties, Zhang also became a member of ATTA’s advisory board earlier this year. Looking forward to the ATWS in Scotland , she said, “It is extremely energizing to know that the adventure travel industry is getting together again to make a difference.”

Mei Zhang has also recently joined the Board of Directors of the Global Sustainable Tourism Council (GSTC), an international partnership dedicated to promoting sustainable tourism practices around the world.

Founded in partnership by the World Tourism Organization, the United Nations Environment Programme, the UN Foundation, Rainforest Alliance, Sabre/Travelocity and others, the GSTC is open to any member of the travel and tourism industries.

“We are pleased that Mei Zhang is joining our Board of Directors. The tourism industry is growing and we have a responsibility to that growth is done in a responsible way,” said Erika Harms, Executive Director of the GSTC.

“We look forward to working with Mei to help lead our organization’s efforts to implement and explain sustainable tourism so that it becomes as ubiquitous as travel itself.”

The GSTC is made up of members of the tourism and travel industry, including UN agencies, tour operators, travel companies, individual hotels and government tourism councils. Members include: Adventure Travel and Trade Association; American Society of Travel Agents; Audubon International and many, many more respected organizations and bodies.

WildChina is proud to be working with the ATTA and GSTC and looks forward to cooperating on our common goal of sustainable tourism in China and around the world.

Leave a Reply