Matthew Upchurch

Virtuoso CEO & Founder
MatthewUpchurch holding globe

Matthew is a travel industry visionary with a lifetime of experience in numerous sectors of the field. He has led Virtuoso since its founding in 1986, which today consists of more than 20,000 of the world’s most sought-after luxury travel advisors. Matthew was named to the ASTA Hall of Fame in 2004 and the Cruise Lines International Association Hall of Fame in 2010, and has served as the chairman of the Travel Institute.

Last year Matthew accepted the 2019 World Tourism Award,  in “recognition of Virtuoso’s commitment to sustainable tourism practices; and its mission to make sustainability a greater factor in consumer choice when traveling to increase success for those who are dedicated to travel as a force for good.”  

Related events with WildChina

  • ‘View From The Top’ Conversation With Matthew Upchurch



Virtuoso is the leading global network of agencies specializing in luxury and experiential travel, with more than 20,000 advisors. We partner with over 1,800 of the world’s best companies such as hotels, cruise lines, tour operators, and more. Our advisors use their personal connections and firsthand expertise to craft bespoke trips for clients, including unique experiences, special values, complimentary perks, VIP treatment and rare access.