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Sustainable Travel

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The Great Outdoors: China’s Latest Travel Trend

For their August 2022 issue, Vogue China selected five experts to speak on the growing interest in outdoor recreation that’s sweeping Chinese social media, including WildChina’s own Mei Zhang. Here’s her take on the trend...
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Beijing’s Bean-to-Bar Chocolatiers

A Beijing-based husband-and-wife chocolatier team are setting out to start a chocolate revolution. They are among the few "bean-to-bar" chocolate makers in China.
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Yunnan ham

Exploring the Three Hams of Yunnan: Nuodeng Ham

Out of these three Yunnan hams, the most coveted is nuodeng ham, which can only be produced in one geographic location on earth: the mountains of Nuodeng village.
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Songyang Elder, photo by Xiangjun

Songyang’s Once Young: Portraits from a Forgotten Countryside

A new Shanghai photography exhibition by artists Xiangjun and Zhang Zhanping reveals the faces of Songyang, a rural village in Zhejiang province.
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The 5 Best Places to See Wildlife in China

As one of just 17 mega-biodiversity countries worldwide, China is home to an extraordinary range of wildlife.
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Autumn Small Group Journeys

Nujiang: A Hiking Paradise in Yunnan

Nujiang Lisu Autonomous Prefecture in northwestern Yunnan is a hiking paradise for those looking to experience China’s most stunning nature and wildlife. WildChina’s Jenny Zhao shares her off-the-beaten-track experience and highlights from her recent trip there...
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A Traveler’s Guide to Ningxia, China’s Wine Country

If you’re looking to broaden your China travel horizons beyond the usual sightseeing and outdoor activities in 2021, then make sure you put Ningxia on your agenda. This small province in western-central China is one...
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The New “Safe Travels” Stamp: What it Means at WildChina

“The World Travel and Tourism Council’s seal of approval helps identify destinations and businesses that have adopted a new set of global safety and hygiene protocols.” – AFAR The World Travel and Tourism Council (WTTC), along...
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Man enjoying his tea

The Road Less Traveled: Our Journey into Sustainable Tourism

According to the United Nations World Tourism Organization, sustainable tourism is defined as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry,...
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